考虑消费者低碳偏好的双渠道供应链竞争策略研究

doi:10.3969/j.issn.16740696.2016.06.34

重庆交通大学学报（自然科学版） ›› 2016, Vol. 35 ›› Issue (6): 168-170.DOI: 10.3969/j.issn.16740696.2016.06.34

考虑消费者低碳偏好的双渠道供应链竞争策略研究

刘云龙¹，黄承锋^1，2，侯忠伟³

(1. 重庆交通大学经济与管理学院，重庆 400074；2. 重庆交通大学国际学院，重庆 400074；3. 重庆交通大学研究生院，重庆 400074)

收稿日期:2015-07-14 修回日期:2015-12-25 出版日期:2016-12-25 发布日期:2016-12-29
作者简介:刘云龙（1983—），男，安徽利辛人，讲师，博士，主要从事低碳供应链方面的研究。Email：longyun768@126.com。
基金资助:
重庆市科学基金重点项目(035679)；国家自然科学基金项目（71471041）；教育部人文社会科学研究西部和边疆地区项目( 12XJC630003)；重庆市科委基础与前沿项目（cstc2013jcyjA0938）

Competition Strategy of DualChannel Supply Chain Considering Consumer’s LowCarbon Preference

LIU Yunlong¹, HUANG Chengfeng¹, ², HOU Zhongwei³

(1. School of Economics and Management, Chongqing Jiaotong University, Chongqing 400074, P.R.China; 2. International College, Chongqing Jiaotong University, Chongqing 400074, P.R.China; 3. Graduate School, Chongqing Jiaotong University, Chongqing 400074, P.R.China)

Received:2015-07-14 Revised:2015-12-25 Online:2016-12-25 Published:2016-12-29

摘要/Abstract

摘要： 在网络直销和传统分销双渠道供应链中，消费者的低碳偏好对双渠道供应链决策产生了约束影响。通过引入低碳偏好参数，建立博弈模型对需求量、价格决策进行了研究。研究表明：双渠道供应链情况下，制造商的利润与消费者对网络直销的接受度以及消费者的低碳偏好程度正相关，零售商的利润与消费者对网络直销的接受度以及消费者的低碳偏好程度负相关，双渠道供应链竞争中，存在最优均衡价格及市场需求。

关键词: 管理工程, 双渠道供应链, 竞争策略, 低碳偏好, 博弈模型

Abstract: In the dual channel of internet direct marketing and traditional distribution marketing, consumer’s lowcarbon preference restraints the decision of dual channel supply chain. Through introducing the lowcarbon preference parameter and establishing the game model, the market demand and price decision were studied. The research results show that in the dualchannel supply chain, manufacturer’s revenue, acceptance of internet direct marketing and consumer’s lowcarbon preference are positively correlated; retailer’s revenue, acceptance of internet direct marketing and consumer’s lowcarbon preference are negatively correlated. Optimal equilibrium price and market demand exist in dualchannel supply chain.

Key words: management engineering, dualchannel supply chain, competition strategy, lowcarbon preference, game model

中图分类号:

F202

刘云龙1，黄承锋1,2，侯忠伟3. 考虑消费者低碳偏好的双渠道供应链竞争策略研究[J]. 重庆交通大学学报（自然科学版）, 2016, 35(6): 168-170.

LIU Yunlong1, HUANG Chengfeng1, 2, HOU Zhongwei3. Competition Strategy of DualChannel Supply Chain Considering Consumer’s LowCarbon Preference[J]. Journal of Chongqing Jiaotong University(Natural Science), 2016, 35(6): 168-170.

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考虑消费者低碳偏好的双渠道供应链竞争策略研究

Competition Strategy of DualChannel Supply Chain Considering Consumer’s LowCarbon Preference

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