关键词: 交通运输工程, 交通管理, 相关性分析, 有序多分类Logistic回归, 互联网+公路客运, 接受度

Abstract: “Internet Plus” convenient traffic speeds up the deep integration of the internet and transportation. Firstly, in view of the characteristics of highway passenger travel behavior, the factors that affected the acceptability of “internet plus highway passenger transport” were analyzed. Secondly, based on the sample data of questionnaire survey on Guangzhou travelers acceptability of “internet plus highway passenger transport”, the travellers acceptability of current “internet plus highway passenger transport” ticketing system was analyzed by adopting the method of correlation analysis and cross analysis from three aspects, such as the modes of passenger to buy ticket, the frequency to view information by “internet plus” mode and the satisfaction to “internet plus” ticketing system. Finally, the orderly multi-classification Logistic regression model with cumulative probability was established to analyze its acceptability characteristics in the future development of “internet plus highway passenger transport” from four aspects, such as real-time scheduling, dynamic fare, carpooling and transfer as well as coupon mechanism, which aimed to explore the targeted development strategy of “internet plus highway passenger transport” to travelers.

Key words: traffic and transportation engineering, traffic management, correlation analysis, orderly multi-classification Logistic regression model, internet plus highway passenger transportation, acceptability