Abstract: Taking the cruise port around Bohai Sea as the research background, the evaluation index system of port competitiveness was established from six aspects such as economic conditions, traffic conditions, tourism conditions, port conditions, service level and development potential. Entropy weight-cloud model was used to transform qualitative description into quantitative measurement to evaluate the competitiveness of cruise port around Bohai Sea. Cloud similarity algorithm was used to evaluate the competitiveness of Dalian cruise port, Tianjin cruise port and Qingdao cruise port. The results show that the competitiveness evaluation grades of Dalian, Tianjin and Qingdao cruise ports are all “strong”. However, Dalian cruise port is at a competitive disadvantage in terms of service level and development potential, Tianjin cruise port is at a competitive disadvantage in terms of economic conditions and service level, and Qingdao cruise port is at a competitive disadvantage in terms of traffic conditions and development potential.

Key words: water transport economy, port competitiveness, evaluation index, entropy weight-cloud modell

摘要： 以环渤海邮轮港口为研究背景，从经济条件、交通条件、旅游条件、港口条件、服务水平和发展潜力等6个方面构建了港口竞争力评价指标体系；利用熵权-云模型将定性的描述转化为定量的测度，对环渤海邮轮港口竞争力进行了评价；运用云相似度算法分析了大连邮轮港口、天津邮轮港口和青岛邮轮港口的竞争力。结果表明：大连、天津及青岛3个邮轮港口的竞争力评价等级均为“强”，但是，大连邮轮港口在“服务水平”和“发展潜力”上、天津邮轮港口在“经济条件”和“服务水平”上、青岛邮轮港口在“交通条件”和“发展潜力”上处于竞争劣势。

关键词: 水路运输经济, 港口竞争力, 评价指标, 熵权-云模型