关键词: 交通工程, 城乡一体化, 山地城市, 舒适度, 价格需求弹性系数, 拉姆齐定价模型, 财政补贴

Abstract: Based on the precondition of urban-rural integration,the certain relation existing between the public passenger bus ticket and the riding comfort level were elaborated by introducing comfort factor and by emphasizing the difference of bus route between hilly city and plain city. Considering that the urban residents’ travel means were limited in hilly city and through questionnaire inquiry, the functional relationship between passenger’s acceptable ticket price and its actual acceptance rate was obtained thus determining the bus price elasticity of demand of urban public transport in hilly city. A pricing model suitable for hilly urban public transport was further determined by considering the influence of governmental financial subsidy on bus ticket pricing, setting up financial subsidy mechanism and in combination with Ramsay pricing model. The feasibility of this given pricing model is verified by a practical case study.

Key words: traffic engineering；integration of urban and rural, hilly city, comfort level, price elasticity of demand, the Ramsay pricing model, the government finance subsidy