Logistics and competitive stratagem of enterprise (Ⅱ)

Journal of Chongqing Jiaotong University(Natural Science) ›› 2002, Vol. 21 ›› Issue (4): 57-60.

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Logistics and competitive stratagem of enterprise (Ⅱ)

JIANG Yang-sheng¹, WU Guo-xiong², CHEN Yan-ru³

1.Transportation College , Southwest Jiaotong University , Chengdu 610031, China ; 2.Chongqing Jiaotong University , Chongqing 400074 , China ; 3.Economics Management College , Southwest Jiaotong University , Chengdu 610031, China

Received:2001-08-31 Online:2002-12-15 Published:2015-05-18

物流与企业竞争战略(Ⅱ)

蒋阳升¹，吴国雄²，陈彦如³

1.西南交通大学交通运输学院，四川成都610031；2.重庆交通学院，重庆400074； 3.西南交通大学经济管理学院，四川成都610031

作者简介:蒋阳升(1975—)，男，湖南常宁人，博士生，主要从事物流规划及智能交通等研究。

Abstract

Abstract: Value advantage is one important part of competitive stratagem in enterprise operation .In this paper , value advantage is divided into two parts i .e , advantages of market-subdivision and of client-service .Based on them , the contribution of logistics to market-subdivision and client-service are separately discussed .At last , the conclusion that logistics is one important part of building value advantage is made

Key words: competitive stratagem , value advantage , difference in value , maker-subdivision , clientservice , Logistics

摘要： 对产品价值优势的追求，是企业竞争战略的重要组成部分。笔者先将产品的价值优势分解为市场细分优势和顾客服务优势两个维度，并分别论述了物流在市场细分和顾客服务过程中的影响与作用，认为物流是形成产品价值优势的重要砝码

关键词: 竞争战略, 价值优势, 价值差异化, 市场细分, 顾客服务, 物流

CLC Number:

JIANG Yang-sheng, WU Guo-xiong, CHEN Yan-ru. Logistics and competitive stratagem of enterprise (Ⅱ)[J]. Journal of Chongqing Jiaotong University(Natural Science), 2002, 21(4): 57-60.

蒋阳升，吴国雄，陈彦如. 物流与企业竞争战略(Ⅱ)[J]. 重庆交通大学学报（自然科学版）, 2002, 21(4): 57-60.

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Logistics and competitive stratagem of enterprise (Ⅱ)

物流与企业竞争战略(Ⅱ)

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