Abstract: Cost advantage and value advantage are two basic kinds of competitive stratagem in enteprise operation .Logistics , like cycle system in body , will give huge effect on building competitive stratagem of enterprise .In this paper , the relationship between logistics and cost advantage is deeply analyzed .At last , the conclusion that logistics is one important part of competitive stratagem in enterprise is made

Key words: competitive stratagem, cost advantage , logistics

摘要： 企业存在两种基本的竞争优势，即成本优势和别具一格。物流犹如人体的血液循环系统，对建立企业的竞 争优势具有重要的贡献。笔者从物流与企业成本优势的关系入手，阐述了物流是企业竞争战略的重要组成部分。

关键词: 竞争战略, 成本优势, 物流