Abstract: As two big cities in the southwest of our country，Chongqing and Chengdu connect with each other tightly in economy.For long，the passenger transportation between the two cities has been shared by highway，railway and aviation，and the competition among them is very furious.The operation of Suining-Chongqing High Speed Railway makes the competition more serious，and the advantages of“safety，comfort，economy”of railway have brought great pressure to expressway and ariation.The history of the passenger transportation competition among the three transportation modes is reviewed，an d the future competitive situation of these modes between the two cities is analyzed，and the strategic transfer of highway passenger transportation under the competitive condition is studied using SWOT analysis，and 6 corresponding defensive competitive strategies ale put forward.

Key words: high-speed passenger transportation, transportation cost, market competition, strategies

摘要： 成都与重庆作为我国西南地区的两个特大城市，经济联系非常密切，长期以来，一直由公路、铁路、民航三种运 输方式共同承担着两地的旅客运输任务，竞争非常激烈．遂渝准高速铁路通车后，再度掀起了成渝两地间客运的激 烈竞争，铁路运输“安全、舒适、运价低”的优势给高速公路与民航客运带来了巨大压力．回顾了成渝两地间三种运输 方式的客运竞争历史，分析了未来两地间旅客运输的竞争局势，采用SWOT分析法研究了高速公路客运在特定竞争 环境下的经营战略问题，提出应及时实施战略转移，并相应提出了六项具体的防御性竞争策略．

关键词: 高速客运, 运价, 市场竞争, 策略