Abstract: Factors affecting travelers’ intention to use public transport were studied according to different travelers. A travel intention survey was carried out to obtain data for analyzing and logistic models were constructed for qualitative analyses of those factors influencing travelers’ intention. The results shows: the increasing transit speed and improving transferring convenience will increase travelers’ intention to use public transport to the highest extent; the decreasing car travelling speed and parking difficulties are the main factors forcing car travelers to use public transport; however, car travelers’ intention to use public transport was relative lower compared with travelers who use public transport currently. The conclusion is that in order to improve travelers’ intention to use public transport effectively, efforts must be done from these two aspects all together: improving transit service quality and controlling car travel operation environment.

Key words: transport engineering, public transit, SP survey, logistic model, service quality

摘要： 针对不同类型的出行者分析了影响其公交出行意愿的主要因素。通过出行意愿调查获得分析数据，构建公交出行意愿logistic模型，并定量对影响因素进行分析。研究发现：提高公交的快速性和便捷性可以最大程度的提高既有公交出行者坚持公交出行的意愿；小汽车运行速度的下降和停车困难是吸引小汽车出行者转向公交出行的主要因素；相比于公交出行者，小汽车出行者的公交出行意愿较低。结果表明：必须从提高公交服务质量、合理管制小汽车运行环境两方面共同努力才可以最有效的提高出行者的公交出行意愿。

关键词: 交通工程, 公共交通, SP调查, logistic模型, 服务质量